How about, I'm a nobody, keep me here; set in a lush mansion in the med somewhere. That'd be ideal with contestants who'd be prepared to do anything to live a life of riley. What do they win? Their years salary would be great! How about it?
How about 'I'm a Tabloid Journo, Try and Get the Truth Out of Me'.
You could get some of them together and let them cover some events, which the public can see also. Then they have to write it all up, with a headline, and the public votes on who can write truthfully!