Perhaps no-one will take it. It's not all that exciting after all (this shows in the fact that even the Championship is attended by more people), it's dogged by hooliganism and corruption. Every time I flick over to it, the grounds seem to be half empty. If you want your foreign football fix, there's always Sky's Spanish football and, if they want to give another foreign league a go, they should maybe go to Germany. It's the most popular league, attendance-wise, in Europe.
The days are long gone when the Italian League is a source of fascination to your ordinary British fan
The Italian league has always been slow and defensively focussed, channel 5 must have been aware of this. The main draw to the league has always been the big names that play there.
When David Platt, Incey and Gazza played there, I was interested - now, who really cares? I can watch the best players in the world in the premier league.