Late at night The Mint is on ITV1, the second or third repeats of the world cup are on BBC1, OU Learning in on BBC2, and what does CH4 show at this time? People sleeping!!! Hooray!
Put on something decent instead of this late night BB dire, and watch as everyone flocks to watch you instead of turning it off as Im sure they are currently doing.
Do you honestly think C4 shows this stuff because they're not earning from it?! They'd be the first to agree with you if the proggy was making a loss. Like it or not, it's very popular with all sections of the viewing public, even during the 'slack' periods.
Im not saying take off BB totally, just the late night parts on CH4. I dont watch it, but whenever I flick onto the channel it seems just ot be of people sleeping in black and white nightvision. And I'm pretty sure that 99.9% of the terrestial TV night time viewer figures are not watching people snoring. Five years ago when BB was new yes, but not now. This week or two my TV has stayed off at night (Im a night owl) because theres nothing but the aforementioned programs on. The Mint has lost its charm and is just a money scam, Ive seen the world cup matches live or the first replay, and learning how to give the perfect job interview on OU isnt my cup of tea. You'd think where ratings are king the researchers havent spotted the gap to gain some.