My name is Linden Reekie and I am a postgraduate student studying an MSc in International Management at King's College London. I am currently undertaking Dissertation research into ethical consumption in relation to ethical marketing strategies of major food brands in the UK and US.
Consumers play a pivotal role in the extent to which brand marketing strategies are successful. Therefore, I am interested in gaining insight from consumers about their perceptions and awareness about ethical issues in business in general; the food industry in particular and, later, about specific high-profile brands' ethical marketing strategies. Those participating can contact me for an information sheet further detailing this research.
I would like to begin the discussion by asking:
What does the term Corporate Social Responsibility mean to you?
