This is one of the sentences: "If the programme had been about baby animals, I doubt it would ever have been made or broadcast for fear of a backlash from animal rights groups. I am amazed that the rights of human babies are not taken as seriously."
You are right. I've seen dog training programmes where the dogs are treated with a million times the respect and affection that CV brings to those poor babies.
I also complained to OfCom (haven't received a reply) and to Kimberly-Clark, which produced this rather inadequate response. Shame though, if they don't care for the long term damage this treatment will do to those kids they should at least worry about the damage this programme is doing to their brand image. Unbelievable! Perhaps more people should complain to them. Have a look at their response to my initial complaint:
Dear Dr Icasati-Johanson,
Thank you for your recent e-mail regarding HUGGIES® nappies sponsorship of the "Bringing Up Baby" programme on Channel 4® television network.
We are aware that many people are concerned about various aspects of television programming and appreciate your taking the time to express your views to us. However, by law, as a sponsor of the show we cannot have any influence on the content of the programme. If you have not already done so, you may wish to present your views directly to the Channel 4 network.
Comments such as yours help us understand how people feel about our advertising and the programmes during which we advertise. Please be assured that your opinion is important to us, and we will share your remarks with our marketing team.
We value you as our customer and appreciate your interest in our products.
Yours sincerely,
Sarah Raitt Consumer Services Department Kimberly-Clark Europe
Rubbish reply isn't it ? It is a standard reply to thousands of other people, I read the exact same reply someone else had posted. Disgraceful. I have never bought their nappies any way : )
