Why bother setting all this up if the majority of people wont be awake/botherd to stay up and watch it.

How about showing some live matches you muppets.

I wouldn't have thought it'd make a profit for them. They'd probably just get as much viewers with <<Shudder>> 'Friends'. Live games would be great, but they'll never do it. I suppose so far it's just a trial to see how much interest they get.